UNDERSTANDING LINKEDIN
Understanding LinkedIn as a Tool
Most of us do not know or understand what LinkedIn is really capable of.
For the last 2 years, people have hired me to redo their LinkedIn which includes a full redesign and a 15-20 minute personalized tutorial. This has been my most successful product in which people consistently say the knowledge and understanding of how LinkedIn actually works was far more valuable than they thought. I have finally decided to just condense everything I teach people in an easy to follow guide.
I frequently make content about using Linkedin because of the power it has to significantly increase your chances and opportunities to find much better employment. The problem is most people do not understand how to use it, or how to activate it and have it optimized for passive discovery, immersion or ecosystem management, and unfortunately there are far too many scam artists, job search bozos and career clowns who give some of the WORST advice and have the audacity to charge for it.
Using the techniques, strategies, guides and explanations, my own profile is fully activated and on average I receive up to 12 cold emails per month for potential opportunities despite not actively looking (lowest has been 4, highest has been 29). My newsfeed is tailored to open roles that I can post within my network, HR thought-leaders and innovators, updates on innovating HR solutions while LInkedIn consistently recommends high value profiles to me (HRBPs of all levels in industries and companies that I like, in addition to recruiters in those industries).
This guide will teach you everything I've done so you can have the same experience.
My Linkedin Techniques Work
Occasionally people hire me to do redo their resumes and/or Linkedin. My Linkedin Product is comprised of 3 distinct and equally important distinctions on how to activate LinkedIn's tools.
- An overview of the 5 elements of your LinkedIn profile, what they mean, how to optimize for them and then an assessment and recommendation
- An explanation of a high-value investment network (a network that is passively adding value to you simply through connection) through identifying and quickly connecting with 3 established personas
- A demonstration of how easy it can be to activate LinkedIn's job search mechanics, reward systems, and use its unique features and tools to significantly increase output rate of applications, increase passive discovery, automate and optimize Job Search, feature your profile with higher significance and overhaul your newsfeed into complete immersion.
This is my most successful product and has consistently received the highest praise and has been the reason so many people have found new opportunities.
People have written me hundreds of message, tagged me in Linkedin posts, created entire TikTok or Tweets expressing how shocked and amazed they were that within weeks of applying the strategies I taught, they had begun to see traction and within months they were considering various offers.
LinkedIn, and the methods I was teaching them led to a significant increase in discoverability, increasing probability and leading to much greater exposure and chance.
My proudest achievement was helping someone transition from an inventory manager at at liquor store to a project manager with a 273% increase in his Total Compensation. LinkedIn was the way he found that role. He did not hire me, he was not my client, he was a steady follower for 8 months, asked questions in certain videos, attended my lives, asked the community for advice when he began interviewing and we all celebrated together when he told he got the job offer.
Direct Quotes
"...All of this was amazing...to the tips most of all the <LinkedIn> screencast! That part was so helpful and taught me so much. This was so much more valuable than what I was expecting and I am speechless!! (Which doesn't happen too often). I could never had....made my accomplishments flow and capture all that I do and have done the way you did and I can't thank you enough." - Sr Manager/Director Finance, Procurement, Buying - received August 3rd
"As a Director of Talent Acquisition I feel almost embarrassed at how much I did not know and learned from this guide. BRAVO, this is an absolute gem!"
"I wanted to email you that while I'm sure your book is FANTASTIC, the LinkedIn video you made for me when I hired you last year has landed me a role where I am now earning almost DOUBLE using what you taught me. Please consider this my vouching for your knowledge!"
"Hi Dan! I just landed my new job, you helped me with my resume and LinkedIn. I have interviewed with 7 different companies and made it to the final round with several. While 2 were put on hold, the last one worked out...and I just finished my first week! I wanted to let you know!" - B2B Client Success Manager - received August 5th
"Everything in this book is right. The only reason I landed my current much better job was because of a cold-recruiter contact through Linkedin" - TikTok Comment on August 4th
"Can attest this guy (DanFromHR) knows what he is talking about. I've been using his Linkedin tips and they definitely helped me land interviews and multiple offers" - TikTok comment left on July 28th
"I used the recommendations and resources from your TikTok and LinkedIn content and you helped me undertand how to fix my Linkedin resume and recruiters are all up in my inbox now!" - TikTok comment left on August 2nd
"I just bought your book and my LinkedIn is already looking WAY better!" - TikTok comment left on August 2nd
"I went from earning $55,000 to almost TRIPLE where I'm now making $125,000 in salary and am getting a bonuses and stock for the first time in my life, just by following and using this guy's (DanFromHR) advice. He KNOWS HIS S*IT!"
"I don't think I've ever said 'WOW' so many times before simply by understanding how LinkedIn works - I am already seeing progress. Everybody should buy this book!"
What this Guide Covers
- Intro, Who am I, What am I, How am I
- What is Linkedin and How does it Work?
- The 3 Elements to Your Linkedin Experience
- Your Linkedin Profile: The 5 Aspects of Your Advertising Vehicle
- How to Build an Investment Network
- Linkedin Reward Mechanics as a Job Seeker
- How to Optimize Linkedin: The Active Jon Seeker Profile
- Using the Job Search and AI tools to "train" LinkedIn
- Unlocking Linkedin's Power: Probability, Passive Search and Discovery
- The Top 3 Reasons LinkedIn is not working for you, and how to fix them
- General Linkedin FAQS
Who am I?
After joining social media as a creator in early 2021, I used my significant experience in companies such as WebMD, Spotify, PwC and Electronic Arts as a Sr HR Business Partner to teach people how Corporate America "works" as it relates to employment. Everything from job search, interview mechanics, candidate selection, job family levelling, compensation, promotion, development and even terminations. The reason I am so confident in this is because this is what HR Business Partners do for organizations. I became overwhelmed with the response, growing to almost 170,000 followers within 2 years.
I have been honored that my content resonated with so many people that I consistently receive emails, tags, messages and posts thanking me, and have had the privilege of being either featured in, or the subject of several publications a few listed below
- Maximizing Interviews and Strategies -(The Huffington Post)
- DanFromHR Teaches Managers What to Say When an Employee Resigns (Buzzfeed, Upworthy, Bored Panda)
- How DanFromHR Is using TikTok to dispel job search and HR myths (HR Brew)
- What Salary Transparency Means and How to Use It - (The Huffington Post)
- Most Common Resume Mistakes and How to avoid them - (Buzzfeed)
- The Meaningless Value of "Thank You Notes" - (The Daily Dot)I have also had the privilege of being featured as a guest on podcasts, partnerships or interview with companies like Teal, Surfing Corporate, allwhere and Gusto
Integrity
I absolutely and sincerely value integrity and the last thing I want is for someone to feel robbed or cheated. This is why I created the feedback form and welcome all feedback to make sure you get much value from this as possible!
My expertise is in Corporate America, or Corporate. It's a somewhat nebulous defintion but if it's for an independently owned company that sells products or services for profit and their primary customers are either individual consumers, business or both, it's very likely you will get value from this guide as every company essentially is a copy/paste of another based on it's product and all job families and disciplines are generally universally defined.
I have ZERO experience outside of this. I have no idea how job search or career development works in areas like Government, Medicine, Legal, Military, Politics or Agriculture. I am also ONLY familiar enough with the U.S to be confident, though I have some experience in Canada and certain countries in Europe, so you are welcome to purchase the book at the lowest price and submit a discount if it does not fulfill your expectations.
Discounts
This content was a great deal of time, research and effort and I hired several people to help me. Knowing what I know of how valuable LinkedIn is, I know this price is very fair as $199 to help you get even a $5k raise in a new role is a worthy investment. However, I know this is not an insignificant amount of money and I always want my content to be accessible to everyone, as such I've developed several versions of this exact product that you can access using the discount links below.
Where Can You Find Me?
I gained the most of my popularity on TIkTok where I have 170k followers, and several playlists focusing on resumes, interviews, LinkedIn, corporate architecture, compensation, promotion and even exit. I often interact very highly with my community and a lot of my videos are specific answers to questions please leave on certain topics as I've grown, I've tried to branch into other social media channels listed below.
Refunds
All refunds will be processed provided it is requested within 10 days post purchase no questions asked. I will simply confirm and ask that you fully delete the book upon return of your funds.
A comprehensive overview of how to use the most powerful job search tool there is, the three most important elements and how to turn LinkedIn into your personal AI job search expert